About Us
Idea behind Laewels:
LAEWELS is more than a jewelry brand; it’s a celebration of timeless elegance, meaningful stories, and the artistry of 92.5 sterling silver. Founded in Dehradun by Saloni Negi, a passionate entrepreneur with a vision to empower women, Laewels creates jewelry that isn’t just worn—it’s lived, loved, and cherished.
​Every piece in our collection is designed to be as versatile and unique as the women who wear it. From stacking rings that make a bold statement to dainty pendants that add a touch of grace, our jewelry seamlessly transitions with you—whether it’s a busy workday or a relaxed weekend. At Laewels, we believe every moment deserves a little sparkle.
Our Story
LAEWELS – Crafted for Your Journey
LAEWELS was born out of a simple but powerful idea: to design jewelry that reflects the spirit of modern women; strong, graceful, and endlessly versatile. This brand emerged from a deep love for jewelry and a desire to make elegant, high-quality pieces accessible to everyone.
​Each piece is thoughtfully designed, hallmarked for authenticity, and handcrafted with love to become a meaningful part of your life. From delicate necklaces to stackable rings and elegant bracelets, our jewelry isn’t just an accessory—it’s a statement of your individuality, a reflection of your story
Our Ethos
At the heart of Laewels are values that shine as brightly as our jewelry:
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Uncompromising Quality: Every design is crafted with certified 92.5 sterling silver for lasting beauty and authenticity
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Affordable Luxury: We believe elegance should be within everyone’s reach, offering high-quality pieces at fair prices.
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Empowerment Through Expression: Our jewelry is designed to help you feel confident, inspired, and uniquely you.
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Sustainability & Craftsmanship: We honor the artisans who bring our designs to life, embracing sustainable practices and valuing the art of true craftsmanship.
Meet the founder
Saloni Rathore Negi
Growing up, I always dreamed of building something of my own—something that would reflect my passion and values. I found myself drawn to the stories that jewelry can tell. I realized I wanted to create a brand that allowed women to discover pieces that felt personal, meaningful, and timeless.
That’s when LAEWELS was born—a dream turned reality. Every piece I design carries a piece of my heart and is crafted to inspire confidence, individuality, and connection
LAEWELS isn’t just about jewelry—it’s about celebrating your journey. Each piece is a reminder of your strength, your grace, and the beauty of being unapologetically you. My mission is to empower women through designs that resonate with their unique stories, because elegance isn’t just about how you look—it’s about how you feel.” – Saloni Negi
Welcome to LAEWELS
where elegance is eternal, and every piece tells a story. Thank you for letting us be part of yours.
We invite you to explore our collections, embrace the magic of silver, and make each piece a part of your personal journey. Because at LAEWELS, it’s more than just jewellery—it’s your story, your shine.
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